Day by day, in this age of digitization, businesses are widely automating several aspects of their organization. While some automated functions are known to many, there are others that only big corporate giants are aware of its utilization. Not because it’s not affordable but because of the lack of knowledge about its benefits. One of these is automated website screenshots.
Most of us are not even introduced to the list of benefits screenshots can offer. The reason why I have enlisted a few of the many in this article. Read along.
Keeps a check on your website
Amidst the list of jobs that you are supposed to do, you will often find yourself checking your own company’s website time and time again. It can either be to check whether every function is working fine or just to get a visitor’s perspective. This can prove to be a major disturbance in your daily tasks. And we all know how reliable Wayback Machine is! But when you have alternative tools like Stillio, automated screenshots gets the job done quite efficiently.
All you need to do is schedule screenshots, which would capture the page a few times a day, according to your will. You can either get them delivered to your mail or give access to your drive to save them directly on your system. It saves you the extra effort and time to focus on other important tasks of your organization.
With over 2.82 billion users, social media has become such a big part of today’s corporate world. Social media profiles represent the company’s brand voice to the consumers which makes it a very crucial aspect of the business. Thus, just like website social media profiles also demand regular visits and frequent checks. Again, it could be for a variety of purposes, from checking the follower count to analyzing the engagement.
I know what you are thinking, it’s certainly a very tedious job to do. Automated screenshots can prove to be a life-savior in this case. It is not only an inexpensive process but also, easier and better.
Monitoring search engine rankings for keywords
The importance of keywords in a company’s SEO strategy and overall is immense. With over 1.5 billion websites you must be extraordinary to pop up on the first page of Google search results. Automated screenshots help you identify the keywords that have been performing and accomplishing the stated goal and the keywords that require further improvement. It will help you recognize the loopholes in your SEO strategy for future plans.
Don’t limit yourself to only Google searches. Although it acquires the highest share in the market, (i.e. 92.42%) Bing and Yahoo, also need your attention for the remaining 8% that still carries out searches on these platforms.
At our workplaces, we all leverage the services offered by box, Google Drive, Dropbox, Greenfly and others. They are widely used for syncing and sharing local documents with co-workers. There might be cases when you want to share a frequently updated document with your co-workers, periodically. While it can incite the awkward ‘Please check the sheet’ conversations, automated screenshots can save you the trouble.
You can schedule the email with screenshots of shared documents like spreadsheets to as many recipients as you want. On the contrary, if you want them to have a direct view, you can share the link of the document from the share options of the cloud services mentioned above.
Monitoring your competitors
The importance of this function is so much, it does not need a description. You can schedule regular screenshots of your competitor’s website and keep a close watch on each of them. Landing pages, social media profiles, stock prices, product pricing pages are few of the things which can easily be monitored. You can aggregate this information and run an analysis, to identify their strengths and weaknesses.
In short, with this, you do not need to fear to be the next Kodak or Blockbuster. You will always be able to keep an eye on your competition. From job openings to consumer complaints, you will have an eye on everything. And those who have spent time in the business world will understand how important it is.
Technology has a stunning history of making our lives easy, irrespective of the field of operation. It’s extremely important for your business to keep a tab on all the free tools available in the market to be in tandem with the developing trend. Apart from that, it helps you make better and more efficient decisions for your business.
