With every passing day, Instagram is becoming a popular social media platform for people and brands! It’s a platform that provides the common person his share of news and entertainment. And for businesses and brands, the platform is an ideal place to network and sell. However, when you are on Instagram, one word or aspect that is of utmost importance is, your “Followers.” You have to earn them and then know how to keep.
There are several brands who in an effort to earn more social mileage, forget about attending their followers. They don’t realize that followers are people who need and deserve attention. It is crucial to know what they think, want, and feel. It is essential to share posts that they would like to see.
Appreciating your IG followers is essential. And more often than not, brands think it to be a time-consuming task. The truth is that it’s easy and simple. Do you want your followers to be happy? Are you ready to show that you appreciate them? If yes, here are few tactics that will help you.
- Increase your follower-base
Do you want to make your followers most happy? The realization that they have followed an authentic brand that others are keen to follow. It makes your followers glad to be a part of an increasing follower count. So, never get complacent with your strategies to gain more followers organically. Keep sharing high-end images with apt captions and use the right hashtags so that your posts reach a wider audience pool. That way, you can keep on adding to your follower base consistently. When your existing followers find an increase in the following, they will feel happy and continue to advocate for your brand.
- Don’t share redundant content
Your followers follow you for a reason! And the reason to read and check quality content that would help them solve a problem in their life. There are several Instagram profiles with a huge following count, but irrelevant posts. These accounts tend to enjoy an increase in follower count for a short while. Once the audience finds that the profile can’t deliver quality content, they will unfollow the account. When you post content that your followers want, they will realize that you appreciate their taste and respect their choice. It will increase user engagement and will get you more followers as well.
- Follow your followers
Followers love it when their best brand follows them back! They feel elated and happy. However, that doesn’t mean you have to follow every follower that you encounter. You go about it smartly! Did a follower leave you a comment on a less popular post? Did a follower tag you an interesting post about your brand? Did a follower write a positive review or testimonial for you? If yes, you can show your appreciation towards them by following them back. They will prove to be your loyal brand advocates and will always have the best words for you.
- Leave a reply
Your followers will comment on your posts. And if you get several comments, it sure does become challenging to reply to every comment. However, when you have a social media manager to scroll through the comments, you can ask them to respond to pertinent comments. Replying to comments will show your audience that you don’t take their views and thoughts for granted. There are times when you can use auto-generated replies and share relevant links and resources to comments and queries. It will make your followers feel acknowledged and appreciated.
- Thank your followers publicly
Appreciation and public acknowledgment are always crucial in a workplace. It makes an employer feel valued and encourages them to work hard to ensure maximum productivity. The same rule applies for Instagram followers. When you thank your followers publicly, it shows that you are aware of your follower’s actions and gestures as a brand. It can have a positive impact on the followers as well. When you make use of this practice, you also gain ample publicity amongst the existing Instagram followers. At times, people will want to follow you because of this trait.
So why should you thank your followers? One of the crucial reasons is to follow your brand, like most of your posts, and share your brand. If you scan your follower count, you will come across followers who have always supported your brand through comments, shares and likes. Make sure you tag them in public “Thank You” post and express your gratitude and appreciation for them.
You can also check your new followers and thank them for following you. Additionally, if a follower defended your brand against negative content, it is essential to thank that follower publicly for showing support.
Your followers stand for the love and appreciation people have for you! However, it is essential not to make this appreciation one-sided. It should be a two-way street. Hence, get ready to appreciate your followers by following easy tactics mentioned above.
