Since the inception of Instagram as a social media platform in 2010, prominent companies, social media influencers, celebrities, and astute entrepreneurs have used it to engage their target audiences.
Social media marketing methods were quickly altered.
One of the main reasons Instagram is so successful is that humans are visual creatures.
Beyond sharing selfies with pals, image sharing has evolved.
You can now truly plan your campaigns to bring in more quality site visitors, leads, and money.
Instagram currently has 15 times the engagement of Facebook and 20 times the engagement of Twitter. As a result, an Instagram post can be used as part of your marketing strategy even if you don’t buy likes instagram.
Common Mistakes That May Cost You On Instagram
Since you have decided to include IG as your marketing medium, you must avoid people’s common mistakes on Instagram. We have highlighted the 7 common mistakes in this post to help your Instagram marketing strategy get a new edge.
1: No Link In Bio
Your website’s lifeblood is traffic.
A link to your genuine business is one of the most basic Instagram marketing suggestions, and a website without traffic will eventually fade away.
It’s only a matter of time before it happens.
Instagram receives up to 1.2 billion likes and 1,000 comments each second from actual people — the same people who would visit your website or landing page.
You may not know how dangerous it is not to leave a link or call to action in your bio. But unfortunately, most Instagram users don’t even consider it.
2: Posting Duplicate Photos
If you continually publish duplicate photographs and videos, loyal Instagram fans will quickly unfollow you.
Instagram users enjoy creativity.
Unfortunately, if your material isn’t original or entertaining, you’ll turn down many potential customers.
When people follow you on Instagram, they expect to be amused. However, they also wish to gain from your content.
You’re well aware that re-sharing the same content will yield no fresh results or benefits. So, get rid of it.
3: Focusing On Quantity
Instagram is a one-of-a-kind photo-sharing app.
You must be wondering how to get 1k followers on Instagram in 5 minutes. You can learn a lot about Instagram marketing by looking at top brands and how they obtain followers.
After earning $332,640 in three months on Instagram, I learned to focus on the quality of my photographs and videos rather than the number.
On average, a single useful and inspiring Instagram post can receive up to 34,000 likes and over 300 comments.
Of course, you’ll receive better results if you frequently post without sacrificing quality.
You may certainly misuse hashtags on Instagram, just as brands and marketers do on Twitter and Facebook.
Since it can assist develop brand awareness, creating and marketing hashtags is a part of the goal-driven strategy.
When making or utilizing hashtags, though, make sure to follow a few simple guidelines. The reality is when it comes to the appropriate quantity of hashtags for a post; most brands are baffled.
Thus, you’ll learn that posts with 11 or more hashtags receive roughly 80% more interaction than posts with only two.
5: Making Your Instagram Account Private
If you make your Instagram account private, you’ll lose a lot of followers. However, you have the option of keeping your personal profile private.
But, if it’s your professional profile, it must be public.
After all, you want more people to follow, like, share, and recognize your business with social media marketing.
The harsh reality is that if Instagram user sees a private icon, they will most likely avoid it.
By making your Instagram profile private, you’re effectively telling them you don’t want them as a follower. They also won’t be able to see your new images or other sorts of content until they’ve been authorized.
6: Lack Of A Marketing Goal
Failing to have a goal-driven plan for Instagram marketing can result in wasted time and effort.
You may even give up and believe that Instagram or social media marketing is a waste of time.
However, social media marketing is effective.
Yes, most businesses utilize Instagram to better their image, but it’s more than that.
This is an extremely effective social networking tool. A goal-driven plan is the foundation of your Instagram marketing success.
7: Not Responding To User Comments Promptly
Google monitors user engagement metrics such as comments.
Since user engagement leads to retention, which leads to growth, it’s a win-win situation.
No, social network comments aren’t a ranking component, but a post with a high number of comments tells Google that people like it.
Google is also enthusiastic about user-generated content that they like, read, share, and comment on. After all, no one wants to waste time reading generic content that isn’t useful.
Hence, you must reply to user comments and initiate a conversation if you want to use IG for the long term.
Better Safe Than Sorry!!!
Once you understand what mistakes you are making on Instagram, you can rectify them and adjust your marketing strategy accordingly.
It’s better to be safe than sorry.
So, we suggest you hold your horses and restructure your IG marketing campaign. For further questions, ask us in the comment box.
