Marketing has come a long way since its humble beginning. Today, marketing online and offline are one of the most effective ways to generate traffic. The key difference between traditional marketing and online marketing is that traditional marketing normally uses traditional mediums such as newspapers and magazines, while online marketing uses newer mediums such as the internet. A great method to attract attention to your brand is to make use of third party social media platforms such as YoutubeStorm.
Traditional marketing usually targets customers who can be reached by local business owners. This type of marketing strategy allows the company to directly reach potential customers who are within a specific geographical area. In addition, many marketers believe this strategy results in faster customer acquisition, primarily because the marketer is already familiar with the general demographic of the consumer. Online marketing, on the other hand, tends to be more effective when used in conjunction with other marketing strategies. Below are a few online and offline marketing strategies that you can use together for faster customer acquisition and more targeted traffic. Remember that targeted traffic means that the customers are more interested in the product or service you have to sell, and you are more likely to make a sale from targeted traffic.
Use digital marketing provided by social media such as Facebook, Twitter, YouTube and LinkedIn. Social media allows you to connect with a broader audience and therefore is highly effective in driving massive traffic to your website. The secret to online marketing success lies in properly using these social networking sites, which can include creating an attractive profile page that will entice viewers to join your network, participating in chat rooms or forums that discuss the products you are promoting, and using viral marketing methods to publicize your promotional content. When combined with traditional marketing methods, digital marketing provides fast customer acquisition.
Use traditional marketing strategies to boost audience reach. One way you can do this is by having your television show aired on a station that reaches a specific area, such as a city or state. However, TV stations spend millions of dollars on advertisements each year, which means if you want to save money on advertising costs, you should take advantage of this option. You can also have marketing content aired on radio stations that target a more specific audience. In either case, you should develop a plan that includes how you will acquire the audience, and how you plan to promote your product or service to them.
Use traditional marketing techniques for local traffic. If you own a small business, you might think that print ads are not worthwhile, because the demographic reach of the target audience will be limited. However, there are still a number of great ways you can utilize print ads to target local traffic. For example, you can use print ads to promote events that happen within the city or state that you are operating in, and then provide fliers that direct attendees to your website or a booth at the event. You can also use this as an opportunity to apply local SEO keyword research.
Make the most of your content marketing, but make sure that it is part of a comprehensive plan. Content marketing offers one of the best ways to ensure customer acquisition and growth, because it involves your website and other traditional methods of advertising simultaneously. For instance, you can combine traditional methods of advertising with online methods of advertising, like creating press releases for publication, and distributing other media-oriented materials. Content marketing includes many traditional methods, but it also includes some newer options that allow you to reach a much more targeted audience.
Use email marketing. Email marketing includes the use of email to contact prospects and clients. If you do an adequate job of presenting your offers and benefits in a manner that catches the attention of recipients, then you have done all that is required. What you need to do, however, is to ensure that all of the content marketing includes an optin page, so that interested parties can subscribe to your list. This way, interested parties can receive updates about new products and services as well as special deals, giveaways, discounts, and the like.
Develop a comprehensive online marketing strategy. One mistake that many people make when they start an online business venture is to think in terms of traditional methods of advertising, such as television, radio, and print advertising. These traditional methods work well to increase brand recognition and exposure, but they do not provide an effective long term approach. When it comes to a successful business online, a comprehensive approach that takes into account all of the elements involved in online marketing is most likely the one that will result in success.
