With IGTV you can really take your videos on the app to the next level and gives you a greater chance of being discovered on the Instagram Explore page. One of the reasons for its introduction was the recent explosion in the popularity of YouTube and the fall in popularity of traditional television. This will only increase in the future with mobile video accounting for approximately 78 % of all data use on the Internet.
Creating an IGTV channel
In order to be able to record and upload on IGTV, you must first create a channel of your own. Doing this is a really quick and easy thing to do. The first step is to download the IGTV App and login into it with your Instagram details. Next, you need to click on the gear icon that is located top right, which will send you through to the Settings feature. From there you press on the Create Channel option. Once you have done that you are now able to begin uploading videos – it really is as simple as that.
Creating videos for IGTV
The length of any video for IGTV must be one minute as an absolute minimum and fifteen minutes, when uploaded from a smart phone, and sixty minutes when uploaded from a desktop / laptop computer. The file should be in MP4 format and should be no bigger in size than 650 MB for a ten minute video and 3.65 GB for a sixty minute video. It can be filmed either horizontally in a 16:9 aspect ratio or vertically in a 9:16 aspect ratio. So that is all the technical stuff out of the way, here are some ideas of what content you can record for IGTV.
Just like with Stories, there is no limit to what you can put out on IGTV. Depending on your niche, it can be used for anything from tutorials and how to guides, all the way through to production promotions and much, much more. The aim of IGTV is to be similar to YouTube, so it is important to have that in mind when recording content for it.
Uploading videos on IGTV
From your main account page, press your avatar and then press the icon on the right to add a new video. All you need to do then is select a video that has been saved to your camera roll and then give it a title and description. It is important here to add in any keywords that are relevant to the subject matter of the video in order to make it easier for users to find on the app. Once you have done that, you can post the video!
Using IGTV to produce good quality video content is a sure fire way to increase your following on Instagram. Another easier way to do this is by using the guys at Social Meep to do it for you using their organic growth service and automation tool.
