According to Google, 75% of car buyers claim that online video impacts their purchase or shopping habits. With that many people relying on this source of information, don’t you think it’s time you stepped up your automotive video marketing game?
While every dealership wants to be a leader in this field, most companies struggle to know what content to produce. We’ve combined a few car dealership video ideas that will steer you in the right direction. If you want to curate the best car dealership videos, we have five ways you can get started today.
#1: Vehicle Walk-Around Videos
This tactic works well for both new and pre-owned inventory. If you want to add some dealership automotive content, this is the first place to start.
You don’t have to mention the features of each vehicle in this series of videos. In fact, you might do better to create separate videos that focus specifically on the features, options and safety equipment.
As you build your YouTube for car dealerships strategy, you want to make sure that these walkarounds are uploaded first.
Take it a step further and discuss other aspects of your dealership during the walkthrough. For example, you could add in the CPO programs you offer, special financing options and warranty coverage. Basically, you want to highlight any reason that the customer should choose you for the purchase over the competition.
Remember to post the walkaround videos on every platform. This style performs well on Facebook, YouTube, Instagram stories and LinkedIn, but you won’t want to neglect to embed them to your auto dealer website as well.
#2: Customer Testimonials
Car buyers are more likely to buy from you if they believe other customers have enjoyed the experience. It’s your job to prove that your dealership is the best choice.
Implement customer testimonial and delivery videos to give social proof to your claims. If you do this correctly, you will also increase the likelihood of engagement and shares throughout the customer’s social networks.
Don’t just limit your customer testimonials to the sales of vehicles. It’s also possible to create plenty of buzz for your body shop, service department and parts counter. All you need is to outline the best video strategy and start asking customers for their testimonials.
Once potential clients see how happy your existing customers are, your dealership will become the obvious choice for them.
Use these testimonials on YouTube, Instagram stories, Facebook, your dealership website and LinkedIn. Make sure you tag the customer so they can share it with others.
#3: Sales Event Videos
Are you planning a big sale in the future? Create a video promoting it. Keep it short and sweet when you are looking to invite customers and create a longer presentation video to accompany it as well.
Make sure you:
- Describe the event
- Explain why people should join in
- Tell them what’s going to happen
- Create a call to action
- Create urgency so they act now
Leading up to the event, you could release daily videos highlighting the updates. Along the way, your customers can join in celebrating the milestones and you can remind them that the event is happening soon. By keeping your audience in the loop, you create fun and excitement. They begin to feel like they are on the journey with you.
Post these videos to your dealer website, YouTube, Facebook, Instagram stories and LinkedIn.
#4: Finance/Business Office Videos
You don’t want to promote just your car inventory, but make sure you also think outside the box. Your dealership has a finance department that can teach your customers a lot. Make sure you produce content that touches on every aspect of what your finance team offers.
You want to talk about the pros and cons of every avenue. You can also instruct clients with bad credit how to improve their score for a better rate. When you help your audience, you build loyalty that pays off when the time comes to buy a vehicle.
When you offer a variety of automotive video marketing, you appeal to a broader selection of customers. If someone starts searching for automotive financing solutions, your dealership could become one of the top choices, thereby also promoting more foot traffic.
Again, these videos work well on Facebook, YouTube, your dealer websites, Instagram stories and LinkedIn.
#5: Seasonal Videos
Take the time to sit with your various departments and plan out content for the year. You can use a calendar to make the process even easier. Throughout the planning, think about what customers need to know that you can produce content for. Here’s an example.
- January – Staying safe while driving in the snow (highlight safe driving tips)
- February – Give the gift of love with a new car (showcase your inventory)
- March – Get your vehicle ready for spring (spring car maintenance tips)
- April – Enjoy your tax refund more with a pre-owned vehicle (showcase your inventory)
- May – Experience more sunshine through the sunroof of your new car (highlight vehicles from the inventory with a sunroof)
- June – Prepare your car for summer road trips (share your best tips)
- July – Celebrate independence with a new car (showcase your inventory)
- August – Safe driving tips for back to school (share your best tips)
- September – Fall leaves bring new car savings (showcase your inventory)
- October – Trick or Treat for a pre-owned car (showcase your inventory)
- November – Be thankful for qualified mechanics (highlight the service department)
- December – Prepare for winter with all-wheel-drive (showcase your inventory with all- or four-wheel drive)
There is no end to the ideas your team will come up with. These time-sensitive videos appeal to vehicle owners and increase your brand’s reach, especially when they are shared.
Post your videos on your dealer website, YouTube, Facebook, Instagram stories and LinkedIn.
Automotive Video Marketing for 2020
There are countless ways to elevate your auto dealer website and social media channels. Take some risks and start experimenting. Likely, you will see that with every new step you are willing to take, you also gain new customers, many of which will turn into sales. Your audience wants video content, so go ahead and give it to them.
Auhor’s Bio : Harry is an experienced writer working for https://www.aimlogic.com/ from last 4 years. He has a passion for writing tech, automobile, entertainment, renewable energy contents, and health product reviews. When Harry is not writing, he enjoys reading books and traveling.
