Social media analysis has become essential for many growing businesses in the modern era. There are many different tools on the market for this kind of analysis as well as many different firms and businesses offering the service. Although this analysis is typically focused on the standard type of social media, such as Facebook or Instagram, social media analysis can also include other forms of media such as blog or forum posts.
Most social media analysis is done on the bigger social media platforms, such as Facebook, Twitter, and Instagram. Smaller platforms such as Flickr and Tumblr are also analyzed. Depending on the business or content the analysis is for, other types of websites and media may be factored in.
This analysis at its core is analyzing the aggregate data from these platforms to figure out what a given population feels about many different topics. This can range from a brand to a type of product in general.
Different factors that may be considered in this analysis include the geographic location of the users of the platform, the user interaction on any given post within the platform, and plenty of other information regarding user demographics. All of this is generally pieced together to form a coherent picture that the business can alter their strategy to fit.
Generally, the analysis is done on a business’s social media page. However, the analysis can also be done on a competitor’s page to figure out the differences in demographics and content between one company and another. This can allow businesses to alter their strategy to attract more of their competitor’s customers.
Besides demographics, what other things does this kind of analysis look at?
Other than demographics, social media analysis also looks at psychographics. Psychographics include the opinions, attitudes, and the general mood of those who interact with a given post or are active in a given social media community.
This is useful for businesses that want to generate a specific feeling with their social media pages or advertisements. Learning what makes their audience feel a certain way is crucial for businesses to understand their audience. Looking at psychographics is usually done by word association as well as looking at hashtag association, if applicable.
There are many companies out there that do social media analytics for businesses and individuals alike. Netbase is an example of one of these companies. Netbase offers many services for its clients including analysis of social media, image analytics, and various other forms of analytics.
Netbase also offers many different tools for individuals to do their own social media analytics. One of these tools if the NetBase CX Analytics platform, an AI-powered platform analysis software for social media. Netbase also offers several other products for businesses.
Using social media analysis, businesses can now learn from their competition more than ever. If a business’s competition is doing better on social media with a certain demographic, figuring out why that is can let a business appeal more to that demographic. On the other hand, if the business does better with a certain demographic they can also figure out why that is and capitalize on that.
The biggest things a business should look at when doing this type of analysis are the demographics they as well as their competition appeals to, the mood and attitude of those interacting with both social media pages, and the sentiment and brand associations with both. These factors should then be looked at with the intention of appealing to a wider audience as well as fixing any issues that may cause the business’s reach to be diminished.
