Despite the fact that online giants like Facebook and Amazon are household names which have operated for years, only 55 percent of small businesses have a website. These businesses are missing out on business branding opportunities, engagement with a new generation of tech savvy customers who search online every day, and the opportunity to raise their profile through search engine results and online reviews.
In some cases, business owners lack the technological knowledge needed to understand that websites can be developed quickly and inexpensively. They also aren’t aware of the potential benefits of the internet.
Many have never heard of search engine optimization (SEO) marketing and do not understand how easy it is to benefit from SEO marketing strategies. If you’re new to internet marketing, and you want your business website to be noticed by the right people, it’s crucial to look for SEO services that can help optimize your site for strong search engine rankings and increase your online visibility.
Getting online
There are a number of sites, such as WordPress or Wix, that make it easy to launch a website. Some offer low-cost or free site hosting, and many are designed with a step-by-step guide that makes it possible for novices to learn how to put a functional site together. If you still feel intimidated, it’s always an option to hire someone to set up your site at a low cost so that you can get your business online as quickly as possible.
Getting noticed
Once your business website is up and running, you may be wondering how to ensure people will find you. Although it is common to use terms like traffic when talking about the internet, it isn’t the same as potential customers driving by a billboard on their way home from work. If you just launched a business website and are new to internet marketing, you may be wondering how to get noticed by the right people.
Businesses want their company site to come up on the first page of Google when someone searches for their services. This increases the likelihood that they will view the company website and learn about the products or services available. However, when you’re competing with over a billion websites online, how can you be certain that your website will rank in the top ten? This is where SEO marketing comes in.
SEO marketing
One of the most effective ways to raise your profile online is through through SEO marketing services. Local SEO companies that offer digital marketing services help websites in different ways. They can provide guidance for your website to make sure that the available content and the site’s setup are optimized for strong search engine rankings.
If you want, they can also produce content that appears elsewhere online and links to your site, using keywords so potential customers find your site easily. Companies that provide SEO services can use social media sites, as well as other websites, to boost your site’s link profile so that it comes up higher on search engine results.
Returns from SEO marketing
SEO marketing isn’t limited to modifying or producing content to help improve your search engine rankings. Experienced SEO teams can actually track website traffic and search results to determine what online venues are sending people to your website. They can monitor this information on an hourly, daily and weekly basis.
One of the key benefits here is that SEO tracking helps marketing professionals determine where you’re getting the best value for your marketing dollar. Then, they can work on expanding content in relevant sites while discontinuing content on sites that are not driving traffic. This ensures that your marketing dollars are being used as efficiently and effectively as possible and that you can have confidence in the marketing strategy that’s being used.
Benefits from professional SEO marketers
It is possible to boost your site’s profile by linking to it online and working on your content, but there are risks to managing your SEO alone. Overusing keywords can trigger detectors that classify your site as possible spam, which harms your site’s ranking. You may also not be able to identify the reason why a referral site was effective, or how to expand on that success.
Experienced SEO marketers are aware of the latest trends and opportunities and can help you stay ahead of your competition and keep your site optimized and driving traffic, and business, successfully.
