Half the battle of launching a blog is getting people to follow it. If you can’t get anyone to look at your content, it can be pretty discouraging and can make it more difficult to want to keep updating it.
Especially if you’re hosting your content on a paid, subscription-based content platform, it’s incredibly important to get subscribers. For instance, on ConnectPal, a subscription-based platform, every subscriber you have pays a small fee to view your ConnectPal page and the content you provide there. More subscribers means you’re making more from those fees.
There are a million and one articles out there about bringing those followers in. Some people who have ConnectPal or other content platforms are celebrities or other personalities who already have some followers, and have less trouble adding and keeping them. But a regular blogger or other creative type has to work harder at bringing in followers, and when you do get people interested, how do you keep them coming back? How do you convince them to keep subscribing to your blog?
There are a couple strategies behind keeping your subscribers, and keeping them happy.
One key element of blogging and attracting subscribers to your blog who will stick around is consistency in topic. You may want to write about every topic under the sun, but it’s actually better to figure out what topics you want to focus on, or are good at writing about, and stick to them. You’ll keep subscribers who are particularly interested in specific topics that way.
Consistency in updates is incredibly important too. Someone may check out your blog and decide to subscribe based on past posts you’ve made. But if you don’t regularly post after they’ve committed to subscribing, readers will lose interest quickly. Set up a posting schedule, and stick to it as closely as possible. Sites like ConnectPal don’t charge a fee to people by the post, they’re just charged to see the profile no matter how many times you post on it. So, update away!
If, you have the sort of blog that has subscribers who can see some content for free, and subscribers who can choose to pay a fee, you shouldn’t just offer exclusive blog posts to the subscribers (though that’s clearly the easiest way to make subscribing seem worthwhile). If possible, you should consider offering things like giveaways as well. That way, the free subscribers will feel like they’re missing out on a lot more than just content by not paying a small fee, and you can convince them that the exclusive blog content is also worth it once you lure them in.
In the end, the most important step you can take to keep people subscribing to your content is to make it really shine and stand out. Be the best at what you do, and your readers will always want to read more.
