There are over two million apps on the app stores across different operating platforms, and there’s no chance the number will stop increasing anytime soon. If you are one of the developers and have an application there, remember; no one is going to swim the ocean to reach out to your product. You need to send some boats for the people to get to you.
To be able to promote your mobile app among the masses, you have to adopt some strategies before releasing it. But don’t you worry, even if it is already there with almost no downloads; you can follow the tips mentioned here to spread it to the world.
Create a Website
Along with the phones, people are getting smarter these days. Before downloading, they want to see whether the application on the store is legitimate or not. A website is what they’ll search for when looking out for your business. Make sure you update the website on a regular basis to keep the visitors engaged.
You don’t need to be a tech-savvy to design a website, if this is what makes you a little worried. For a task, as easy as creating a web page; you can use a free website builder. One such tool on the market is SiteSonic website builder, which is entirely free. You can choose from a number of themes to make the site attractive and engaging to the visitors.
Use the QR Code
The market is really competitive, and you need to do as many crucial things as possible to survive in the market. People also crave for facilities, so you must be ready to provide them with whatever ease you can, to make them install the app you developed.
One such thing is a QR Code. You can add it to the dedicated website, business card, emails, brochures, and wherever possible. This will make it easier for users to get to the app in the store without having to invest time searching for it, which can be an enticing prospect for many people. You can also use a QR code to review your app. You can generate a free Google review QR code here, enabling your users to give quick reviews.
Spread it on Social Media
Advertise your mobile app on the social media platforms that allow you to do the same. A lot of people spend numerous hours scrolling through their Facebook or Twitter feed. If your app gets displayed in front of people, the chances of its getting installed increase by a couple of manifolds.
The thing to remember while doing this thing is that you must not flood your official page with tons of useless posts. Instead, focus on one or maybe two posts and engage with the visitors as much as you can. Make them feel valued by doing so because this is one of the things that customers want.
Consider doing Guest Blogging
It is an excellent way to boost the audience to the target. Post these blogs under the niche that people seem to be interested in. Make sure it is drafted in a way that people don’t close the tab without getting to the end. When it comes to marketing, guest blogging is quite a useful way.
Take note, it must not sound promotional to the readers, which can hamper their interest once they suspect anything fishy in there. Adding any call to action wording that is linked to your mobile app will have the positive results as well.
Conclusion
The most important thing that is to be kept in mind is that the app you develop or plan to do so must be useful for a lot of people. If it is not something that they need, it will end up in the bin, if they download it by chance. Your image, more than anything else, will be in danger because of this.
So, choose something that you think will be of interest to the people. Then execute the tips that you just went through, to promote your mobile application in the best possible way.
