Marketing is a critical part of any business success. This can easily make or break a business, not only for a business that is just starting but also those that are already established for years. Even how good you are providing service to your customers or how well your product performs, it is useless if marketing is not effective.
Marketing will give people familiarity to a specific company, hence this aspect of the business should not be in anyway taken lightly. The more familiar target markets are with the business presence, the higher chances they will turn to that company in time they need a product or service they cater.
Popular social media sites, like Instagram, Twitter and Facebook are updating their platforms every now and then, and someone who is using these platforms for marketing purposes should always be up to date with the developments of the special social media platform they use.
Digital marketing trends that will lead the way in 2018
If you are losing ideas on how to market effectively and efficiently, run to digital marketing and for sure you will never go wrong:
- Video marketing
The fast pace and busy lifestyle of people now leads them to choose watching a video than reading an article. But you also have to be very careful with this type of digital marketing, it is highly effective if the content is eye catching and interesting from start to end. A few seconds watching a lousy video can make a busy man close the window and look somewhere else.
It can be Facebook, YouTube, Twitter, any of these can give you higher returns. If you are not convinced with how this digital marketing can impact your business, check on the statistics below:
- On YouTube, videos watched each day on this platform is a billion
- Facebook users are consuming more than 8 billion videos a day
- 82% of the total Twitter users view videos on this platform547
- Make use of chatbots
This digital marketing type has been around for years, but this year is the best time to use it to your business advantage. The huge improvement seen on Artificial Intelligence, has made this option a huge move to take in marketing this 2018.
More and more companies are using chatbots to provide customer support and assistance and perfecting and improving their marketing strategy.
61% of interactions through chatbots are focused on customer service associated questions. It was recorded that in the future, 85% of customer service interaction will be managed through chatbots by the year 2020.
- Story telling
This you cannot deny. People are getting more and more interested on stories being told over the internet. It was Snapchat who started this idea, then Instragram introduced Instagram Stories then YouTube created “Reels”.
The increasing interest of people on this kind of digital marketing should be taken advantage this year. And Facebook and WhatsApp know that hence made them join the fray.
All these trends will lead a better way for marketers this 2018. If you want your business to progress, then take on the craze and do what you need to do.
Thanks to Maxplaces for giving these valuable tips on the top digital marketing trends to follow in 2018.
