Don’t allow a little thing like money to stand in the way of you hosting a fantastic event. There are many promotional techniques to use that are either cost-effective or completely free. In today’s day and age, you can host a fantastic event without having to implement a large budget. Check out the five ways to promote your local event for free.
- Utilize Social Media Marketing
Of course, one of the biggest and best ways to promote your local event for free is through social media marketing. Platforms such as Facebook, Twitter and Instagram have made it easier for both individuals and companies to generate excitement for events through engaging posts, and guests can even confirm their attendance when you set up an event page. If you have a little extra money to spare, it might be beneficial to promote the event using paid social media posts, as you can target advertisements to followers based on their age, gender, location and interests. It is surprising how many people $10 or $20 might reach.
- Make Free Flyers
Adobe Spark have made it simple to create flyers for an event. The free flyer templates allow you to create a design to complement the theme of an event and your branding, and you can even customize the flyers with your own images and text. Once you are happy with the flyer’s design, you simply download and print the flyers, which you can distribute across the neighborhood.
- Write an Attention-Grabbing Blog
If you regularly write blog posts, then make sure to utilize this platform. Generate interest in an event by writing a blog post about the event, which you should then share across social media to encourage your followers to attend. The more you talk about the event, the more people will be interested in learning more. So, detail why you are hosting the event, its many benefits and the date, time and place. Don’t forget to include high-quality images that complement the theme and style of your upcoming event, which should be naturally incorporated between paragraphs. Aim for a minimum of 500 words per blog post, provide information on how to buy tickets to the event, and include a call to action to increase sales.
- Add the Event to Listing Pages
You might be pleased to learn there are a variety of event listing sites online, which are free to use. It’s an effective way to gain free promotion for your event. As there are many listing pages available online, it can be a little time consuming, but it will be worth all the hard work and effort once the event is sold out.
- Gain Exposure with Local Press Listings
If you are hosting a local event, request for it to be added into the local press listings to gain free exposure. Many local publications might be more than happy to feature your event within their free listings of various cultural events in your town or city, which could have people queuing at the door to buy tickets. The worst they can do is say no, so it is certainly worth a try.
