Now, more than ever, people are heading online for everything, big or small. Finding a home or a reliable realtor is no different. Majority of the buyers start house hunting with online research. As such, it’s pretty obvious that realtors would want to capitalize on the web for getting qualified leads.
Having an optimized website, and establishing a strong online presence is absolutely indispensable in today’s highly competitive real estate market. A well-implemented SEO strategy delivers improving results with time. But real estate SEO can be tricky. In this post, we will guide you on how to do SEO for real estate professionals. Follow the tips mentioned below to attract quality traffic and qualified leads that eventually convert into customers.
Keyword Targeting
The right keywords play a vital role in capturing relevant traffic. Begin your SEO efforts by developing a list of local keywords since a majority of home shoppers begin their research with a local keywords phrase. Some of the prominent search terms include:
(City name) real estate
(City name) realtors
(City name) real estate agents
(City name) homes for sale
Focus on the markets you serve the most and your targeted buyers and sellers. Local keywords and phrases can help you carve out a niche for your services in your local region, and then build out silos that target other areas as well.
Create interesting content
Content is the king when it comes to the online market. No matter which industry you are in, beautiful, inspiring content will always act as the fuel for all your marketing efforts. Make sure you add relevant, informative, engaging articles in the blog section of your website. Blog posts are an excellent way to secure traffic to your site. Focus on the homes you are especially keen to sell in order to get better results.
Get Listed in Directories
Local listing offers an opportunity for brand building and business advertising in your targeted market. Getting yourself listed in the real estate directories connects you with your target audience and gets a lot of relevant traffic. Listing your business with the right real estate directory will automatically feed your properties to interested home buyers and help your business to get found.
Take Advantage of Photos and Videos
Simply getting enough traffic to your website will not help your bottom. Engaging the website visitors and converting clicks into customers should be your ultimate goal. Attractive photo and videos are key engagement objects. You can add beautiful pictures and video tours of the house you are planning to sell. This will attract prospective buyers and help you convert the visitors into customers.
Social Media
Social media platforms are undoubtedly the most effective tool for developing new valuable client relationships and nurturing the existing ones. Active social media presence will enable you to be right where your customers are. A healthy social media presence also helps build trust and recognition in the market, both of which are vital elements in any business.
Mobile-friendly
Smartphones and tablets are dominating the digital landscape these days. Most of the internet users access the web through their mobile phones. As such, having a website that is not compatible with mobile devices means losing hundreds and thousands of potential customers. Make sure your website is mobile-friendly, responsive and features cross-browser compatibility.
Master reviews
Customer reviews are one of the most powerful marketing tools, which can make or break your business. Implementing a follow-up system that gets consistent reviews from the past clients are likely to get more qualified leads since businesses with more reviews have a higher probability of getting customer attention. If you can dominate local reviews, you will definitely gain an edge over your competitors and an increased number of potential buyers.
Also, publish customer testimonials on your website to build confidence among the potential home buyers. Whenever you sell a home, try to record a testimonial right after handing over the keys. It is the best time to ask for a review as the home buyer is ecstatic after finally sealing the deal.
Take heart the tips mentioned above and refine your SEO strategy now to take your business to the next level.
