Websites are means to portray your brand better. They are the first stop – the very first point of contact – between your brand online and the customer. Hence, websites not only need to look appealing, they also need to deliver experiences that the user will be cajoled to keep you in mind for some time. But, if your website lacks elements that are making it hurt your online brand image, you need to act fast.
Here are seven ways that your official website can be making dents into your digital presence.
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The loading time of your site is pathetic
Anything that is slow, does not work in this new-age which is marked by smart devices and intelligent functioning. Even if your website is professionally done up well, has a brilliant presentation, design and layout and offers memorable user experiences, if it is taking time to load, if it slow, then most of your users will not give you a second chance. Their disappointing experience will be transmitted across to others through word of mouth and social media, hurting your online image really bad.
2. Too many pages are 404 pages
This too can seriously affect your online reputation. When visitors or a user lands on your webpage and it shows 404 Error, it means that the page that the user was trying to search is not present on the server. Since the page is not there on the server it means that the problem lies with your website. This reflects very poorly on your professionalism and the brand reputation.
3. Your site does not load on the user’s mobile
Your brand just cannot afford to do this in this day. In the modern age, if your website is not responsive and not mobile-friendly you are losing out on big-time opportunities. Not only are you not getting new customers, you will be spoiling your chances with your existing customer base too.
4. Your website is not engaging; not providing optimal UX (User experience)
Your site has images that are taking time to upload, the content is taking time and is not user appropriate, the presentation is not professional, the site does not have proper navigational elements – all this can greatly distract the user and discourage him from continuing on with browsing your site.
5. Your site does not have enough safety and customer data protection features
This means that your website does not have the right elements to safeguard the personal data of the consumers. And the way cybercriminals are targeting online businesses, this feature can greatly discourage your potential customers.
6. The links to and from your site are weak
For a site to be attractive to the search engine it is important that that the internal and external links of your site are strong, working and credible. If not, then again, your site is faring poorly to build a strong online presence for your brand.
7. The content on your site is not changing often
This is another feature that hurts your digital image badly. Crawler algorithms prefer sites that have dynamically changing content. If yours is not, then you need to sit up and do something immediately.
Hope this will help you. Still have a doubt, connect with one of the leading Online Reputation Management Companies!
