The Asian-Pacific region including Australia has witnessed an upsurge in e-commerce over the past decade. High internet usage, the rise in handheld devices, better infrastructure, and a general preference for online shopping are among the factors driving online sales.
Other countries such as the UK are also experiencing massive growth in online sales as a percentage of retail sales. Online shoppers and market researchers have cited a number of reasons that propel this trend.
1. Convenience
Online shopping is not restricted to places or timeframes. You can shop at midnight in the comfort of your home and have your merchandise delivered the first thing in the morning. Assume you remember that you have to buy a gift for a friend or family member and you are still stuck in the office or traffic, you can simply open up your laptop or smartphone and shop online.
One outstanding fact with shopping online is that you do not have to wait in a queue. This means you can do your shopping fast even if you have a busy schedule ahead. Forget the hassles of searching for store parking and load your shopping bags online while still in your pajamas.
In addition to the convenience and variety of products available, shopping online also presents the advantage of utilizing online coupons, making it one of the seven compelling reasons why you should consider opting for online shopping for your next purchase.
2. Product Variety
Shopping in a conventional store has lots of limitations and you may not always get what you want. Shopping online plugs this deficiency by giving you a seamless platform populated with all trends, brands, and products.
Without spending a dollar on travel, you can shop from retailers in different regions or countries. The item you may find costly in Europe could be available in Asia at a fraction of the cost. You can also find different versions of the same product from different sellers. This enlarges your power of choice.
Stockouts in one store are no longer a disappointment because you can always click your way to the next store and have your order fulfilled.
3. Better Pricing
Ask any manufacturer or wholesaler on how their products get to the consumer and they will list a lengthy chain of middlemen. Each of these intermediaries adds their margin which makes products pricier with no much value added.
When you shop online, you have the liberty to compare prices in different stores thereby enhancing your chances of getting a deal. Some manufacturers and big-box retailers sell directly through online outlets thereby cutting out on middlemen. This helps bring down the price.
Discounts are another element that gives online shoppers an advantage over the rest. Whatever you are buying from electrics to white goods, you will always find a voucher you can apply and pay less. Therefore, next time you are buying products online, remember to get your coupon codes. They can save you a fortune!
4. Privacy When Shopping
The quality of a shopping experience can be enhanced by lots of things one of which is privacy. Not everyone loves carrying shopping bags in public. Some of the goods you buy may be too personal or you simply want to keep your life tucked away from the public eye.
If this is you, then shopping online gives you that privacy. Your order will be fulfilled and delivered right to the address you give without anyone knowing. The era of staggering home with shopping bags is gradually coming to an end.
5. Check out Reviews before Shopping
Brick and mortar stores may not afford you the privilege of knowing so much about them or the products they sell beforehand. When you shop on the internet, you can quickly check out what other shoppers are saying about a product or store.
Such feedback helps you select where to shop and for what item. There is always someone who has gone ahead of you to buy that product you are dying to have in your house. When reviewing, remember to visit credible sites because others may collude with retailers to promote their products.
6. No Crowds
Shopping in a crowded store can be such a pain. As a matter of fact, the time you would have wanted to spend shopping may be cut short when you bump into people all the time. Getting online and doing your shopping there saves you from this undesirable experience.
You don’t have to walk into any store and you can shop for the same product as hundreds of others without jamming an aisle.
7. Shorter Search Costs
Search engines have made it easier to get the specific product you want in a very short time. Just key in what you are looking for and you get hundreds of search results from different stores stocking the item.
Customer intelligence through data insights has also made it possible for retailers to target customers with their products. This serves to shorten the time you would have spent moving up and down the aisle in a physical store.
There you have it, shopping online is so rewarding in every single way. It is convenient and gives you the products that you need without spending countless hours searching. In addition to the competitive pricing, you can enjoy much better deals if you get coupon codes.
