What is now known as M-commerce, mobile retail is giving customers the flexibility and freedom to make purchases any time and from anywhere. Gone are days of being tied to your desktop computer to make online purchases. For that matter, you don’t even have to be in a physical building or store location. Businesses today depend on a customer’s ability to find their website and buy their products mobily, that is, by phone, tablet or laptop. Most of the businesses also have Second phone line for business purposes which helps customers to stay informed of their new collections.
However, through the miracle of mobile apps, most any retail purchases, bill payment, or money transfers can be transacted on any of the mobile devices mentioned above. Actually, most people find it much more convenient to shop and order online. For this reason, mobile commerce has shown ongoing growth in retail sales and payment processes. Use of a mobile app, like Amazon, is a prime example of how these transactions are made. Also, online ordering can involve delivery or pick up, which still saves the time of standing in line…and eliminates having to drive in undesirable weather.
Mobile Commerce Clarified
The concept of mobile commerce can be better explained by these terms:
– Mobile banking
– Virtual marketplaces
– In-app purchases
– Android Pay and Apple Pay
– Delivery Apps
These types of apps are designed to offer the customer a quality shopping experience, and encourages them to repeat the process as many times as they like.
Magento Extensions SEO Tool
If you want your E-commerce business to have a maximized presence to gain more visitors, Magento Search Extensions is an SEO tool that makes your default search more user- friendly. Customers that use a magento extention get a better quality of suggestions in their searches from just the first few characters they type. Imagine the time saved from doing search after search, only to get suggestions that have nothing to do with your original search. Though seemingly a small change, it can positively impact your sales outlook.
Strategize For Maximum Results
Ecommerce business has greatly benefited from increased sales as a result of the accessibility M-Commerce brings. The goal here is to gain the customer’s attention, get them to buy, and keep them as a customer. Mobile devices are used more than ever to transact business, so it would make sense to provide the customer with a platform that would increase engagement and improve interactions. Here are 7 strategies that an ecommerce business can implement to grow their mobile commerce presence.
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SEO with a magento extension
Magento search extensions make your app description and content easier for your audience to find by rapid optimization of meta data and your site URLs. Your store’s indexation and crawling is improved with better exploration of the most important pages in your store. By building a well-organized website, a magento extension will allow your store to stand out above it’s competitors.
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Why consider design?
When your content is optimized mobily, everything else should follow suit. That means your landing pages as well as emails should be well-displayed in the mobile format. You want give your visitors the ability to interact with the mobile screen as part of your app design. Things like having large enough buttons to navigate through your store so that important parts of your design are totally visible while scrolling. Apart from these features and functionalities, a site must also be built or designed highly accessible to users who have vision-related problems like blur or impaired vision. You need to build a site in such a way that it passes the contrast checker test. Here, a specialist like ‘Accessibility Spark’ can provide valuable insights and incorporate the best web accessibility solutions.
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App development comes first
You may be crippling your Ecommerce business by not having a dedicated app. It should be a priority for your store to have a purchase platform and a way for customers to perform research. It will help you Chat to customers like friends and improve their satisfaction. According to usechalkboard.com, your mobile app should be designed to give your audience a more direct form of interaction.
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Keep track of customer orders
A magento extension order management package can keep all your store orders in one place. This convenient feature helps to streamline the order management process by giving access to 20 extra order executions, including mass-actions like archiving/deleting unneeded orders. Other Magento order management exclusives are:
-Modifying any order without cancelling
-Order details can be exchanged
-Previewing each modification in grand total
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Customer service simplified
Mobile commerce wouldn’t be totally functional without the use of text messaging. The easier you make it for customers to engage, the more the quality of your customer service improves. It is proven that mobile users find it more convenient to chat right from their devices while moving about. This way problems or concerns are resolved simply.
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Shipping that works for all
No one enjoys having to go through a lot of red tape to get their orders shipped correctly. Magento Extensions offers a suite of options that makes the shipping process a breeze. Take advantage of Magento’s shipping suite features that allows for flexible shipping rules and conditions, an unlimited number of carriers, rates, and methods…and unlimitted shipping zones. Shipping data is easily managed, with import/export functionality. These features promote customer retention by providing a user-friendly platform for completing the ordering process.
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Notifications push customers to order completion
A benefit to having your app installed on a customer’s devices is for instant notifications. Why email when you can alert a customer to a special, or a reminder that their order hasn’t been moved to processing, instantly? These notifications appear on the home screen of their mobile device for instant reception.
These are only a few mobile commerce strategies to help improve your audience and customer shopping experiences. There are other strategies that can be applied to your M-commerce business to move you ahead of your competitors.
