So, the hardest part of creating rich content is done, but there’s still something else you may want to consider doing. Transcribing your audio to text! Think about it – wouldn’t it be nice to reach an even broader audience? And this is just one of the many reasons you should be using a quality speech to text APIs like this.
Here’s how audio to text conversion can help you reach your business goals:
1.It’s Great for SEO
Even if you’ve never dived into SEO, you’ve no doubt heard the term and know that it’s vital for your business. About 80% of people get their data from search engines, so if you’re not optimizing your website, you’re missing out on a considerable portion of your potential reach. Transcribing audio to text using tools such as Audext can help you take your SEO strategy to the next level.
How? Because you’ll have more content to crawl and, although you need a certain standard of quality, SEO remains a quantity game. Having more written content on your website also means you will have more information to provide and link to, and backlinks are an important part of SEO too. Furthermore, if you have a YouTube channel, adding closed captions and transcriptions to videos can also help you increase SEO, including search rank, page views, and engagement.
2.Bring Your Content to a Wider Audience
If your goal is to reach a bigger audience – and let’s admit it, isn’t it always? – then don’t skip on this post-production step and help more people reach your content. Although it’s commonly assumed that people today are constantly on the go and would rather listen than read content, there’s still quite a broad audience that prefers reading.
By using both audio and written text, you can outwit your competition and reach a wider audience. It’s an easy way to communicate to your audience that you care about their needs and published this transcription with them in mind. And all this can be done in just a few minutes with the help of Audext, which uses AI to offer fast transcription.
3.Increase Accessibility of Your Content
When you transcribe audio to text, you also make your audio media accessible to people with disabilities. Many people who are deaf or hard of hearing can read text and they can get the audio information from transcripts or captions. People who have difficulty processing auditory information could also use transcriptions or captions so that they can read at their own pace. What’s great about Audext is that it ensures speaker identification and this way, people can identify who is speaking easily.
4.Transcribed Content is Easy to Distribute
Transcribing audio content to text allows you to efficiently distribute the information in many different forms, such as:
- E-books
- Blog posts
- Scripts
- Reports
- Media articles
- Manuals
- Emails
- White papers, and more.
Why limit yourself by only sharing an audio file with your audience, when you can distribute text content on so many different channels? With Audext, for example, you can enjoy an affordable service that’s significantly faster than any manual transcription service out there.
As the number of people that find your content increases, so do their shares. If you want to boost your social media efforts, transcribe your audio to text to make it easier for people to share your content with people who are likely part of your target audience too.
Text rules over audio because most people find it easier to read text wherever they are rather than having to always bring their earphones so that they can listen to audio files. Audext supports several audio file formats, so you can transcribe most audio and video formats such as MP3, M4A, and others.
6.Save Time by Transcribing Information
Taking notes during meetings, conferences, and interviews can be tricky. It’s hard to stay present, respond to or ask relevant questions when you’re also taking notes. A way easier solution for keeping a record of meetings or other types of gatherings is recording the audio and having it transcribed.
Transcription takes the written words and turns them into a digitized document that’s often more accurate than hasty scribbles. You can easily record the information on your phone or device of choice and then upload it to Audext so that it can do the job for you. You can then use the converter’s in-build editor to edit your file as you please.
Final Thoughts
Now you have a good idea of how to use audio to text transcription to benefit your business. Don’t miss out on these opportunities to increase your reach and start using a transcription service today. This is an effortless process, and with Audext, it’s also cost-effective.
