Consumers have come to expect sustainable snack food packaging, which means you’re falling behind if you haven’t made the switch. But wait — are eco-friendly options really as good as traditional materials? As it turns out, yes. With today’s technology, you can find sustainable packaging that benefits both your company and the planet.
What Eco Friendly Packaging Is Made Of
Many people think of paper or cardboard when they hear “eco-friendly,” but those materials can’t accommodate every product. For example, some items need packaging that protects them from light and moisture.
Fortunately, there are environmentally friendly materials that can offer these benefits:
- Compostable films
- Post-consumer recycled films
- Recyclable PE-PE films
Help Save the Environment With Sustainable Packaging
The environment is everyone’s concern, which is why consumers think about sustainability when making purchasing decisions. Switching to biodegradable or recyclable resealable mylar bags is an easy way for businesses to shrink their own carbon footprints.
Reasons To Make the Switch
Changing materials is understandably a long process that requires many adjustments on the assembly line. However, short-term inconvenience can offer long-term benefits.
Businesses that invest in sustainable packaging options can boost their business while affecting positive change. In fact, here are six reasons you should consider making the switch.
1. Responsible Brand Image
Consumers value corporate responsibility. When you show that you’re willing to make adjustments that benefit everyone, it positively affects your brand image.
Having an environmentally responsible image is especially important in certain industries, as their target audience may be deeply invested in saving the environment. For example, you’ll need to walk the walk if you want to appeal to hikers and campers.
2. Easy Disposal
Once consumers are finished with your product, what do they do with it? Does it end up in the dump, or can it be used in another way?
When you offer recyclable, compostable or biodegradable packaging, customers can easily dispose of it when they’re done. This way, you offer both sustainability without sacrificing convenience.
3. Positive Environmental Impact
The most obvious benefit is the environmental impact:
- Fewer resources consumed
- Fewer items in landfills
- Less non-biodegradable material polluting the planet
4. Versatile Uses
Today’s sustainable materials are much more versatile than their predecessors. For example, eco-friendly films can be used in stand-up pouches, lay-flat pouches and resealable bags.
They can also be printed with customized designs and even QR codes to enhance consumers’ experience. There’s so much potential where eco-friendly materials are concerned.
5. Optimized Packaging
How often have customers complained about unnecessary packaging? When you take the sustainable route, you eliminate this problem.
The minimal nature of sustainable packaging means your products are optimized. This can save you money, especially where shipping is concerned.
6. Appealing to Retailers
Customers aren’t the only ones to prefer environmentally friendly options. Many retailers are trying to improve their own brand images by offering sustainable brands.
By choosing eco-friendly materials, you can appeal to more retailers. That means your products are available to a wider audience.
Is it time for you to make the switch to eco-friendly sustainable packaging? There are so many options, including customization for vitamins and beauty products, that you’re sure to find one that meets all of your needs.
