In the world of today, social media marketing is essential if a brand wants to succeed. Gone are the days when you could choose to open an account on Instagram, twitter or Facebook just so you could up the ante on your marketing; now social media is a necessity, more than ever. It does not seem to be slowing down either.
Every day, more social media content is on the rise, and platforms are encouraging more businesses and brands to sign up. For instance, the addition of a live feature by Facebook has been instrumental in helping many brands connect with their customers in a more direct way. The introduction of the Instagram algorithm has raised the demand that posts with high engagement are pushed higher up, which has made more businesses to use third-party services that boost their engagement levels, for example you can buy 50 instagram likes from autolikesig.com.
A survey done by The CMO Survey revealed that brands are now expected to spend double the amounts of what they currently allocate for their marketing budgets, raising social media marketing budgets from 11 to 24 percent within the next five years. Another survey done by Statistica revealed that 95 percent of young people are currently following at least one brand on social media , while the total count of social media users is estimated to be 2.5 billion people.
If you are having doubts regarding the validity of having a social media presence for your brand, perhaps the following reasons will convince you.
It increase your visibility on search engines
It is the desire of every business to increase their visibility on social media and on general searches, as well as increasing their user engagement. However, how will that be possible when potential customers cannot find you in the internet?
Many search engines will first search for the social media profiles and display them in a more natural way, and that will increase your own profits. In addition, you need to also consider the major fact that millennials spend quite an amount of time on social media. When you have an active presence on these platforms, you profile will rise even more.
Having a presence on social media channels assists you to create more business opportunities for your brand, while also reducing the brand negativity when trying to reach the top positions of rankings.
It acts as a mouthpiece for your business
Regardless of whether you are still new in your business or you have been a part of it for a long time, nothing beats the power of positive word of mouth marketing in assisting you increase your customer base. The advent of social media marketing is to help a business owner keep their clients always in the know, whether it regards launches of new products or services, team activities, company polices, and so on.
The rise of social networks also helps you build a narrative that captures and sustains the interest of your customers. Every post you make is not useless; you can use that to share the values of your company, the ethics you uphold, and so much more. However, you must also maintain relevancy, and do not flood your followers with updates.
Creates and builds trust
In order for you to gain the trust of your customers today, it is important to have a social media presence. It is easy to now operate without a physical store; but people will not take you seriously if you do not have any form of social media presence. It does not matter what platform you use; what is most important is having a presence somewhere in the first place, which helps you not miss out on brand critical profiles.
Gives you competitive advantages
If you think your competitors do not care about your social media activities, think again. They know, and there is a very high chance they are also investing significant resources and time into building a highly competitive presence and gain business opportunities.
Failing to have a presence on social media will prevent you from getting and maximizing all the benefits it could offer you, which means your competitor gets all the benefits. If you are not sure of what they are achieving, take a look at their profiles and see – it is probably more than you may think.
Gives you an opportunity to connect with your customers
Today, it is even more important for a company to gain consumer confidence and prove their credibility. Social media steps in to give you a chance to prove that, both with your current and also potential customers, through the creation of strong bonds.
The most important thing to remember as a brand is the essential nature of engagement, and high quality engagement at that. The easiest way to achieve that is through having a significant presence on all social media networks, communicating with your followers frequently on all these platforms, and promoting your services through all your accounts. In addition, answering questions directly from the audience can also help in achieving high engagement levels; something that raises your brand profile immensely.
Increasing business and sales leads
It may be underrated, but social media stands among the easiest and best methods of generating leads. Thanks to platforms such as YouTube and Pinterest that allow the customer to make a purchase directly from an account, they have increased the overall power of social media for businesses. Another rising platform in the business scene is Instagram, because they have introduced a CTA button (call to action), which helps your audience to install applications and shop from you.
Final thoughts
The evolution of social media platforms for businesses is happening at a very fast rate, and they will soon drive sales for brands in a major way (if they have not already done so). You need to take advantage of that early enough – otherwise, you risk missing out on a ton of benefits for growth.
