5 Ways to Establish Online Credibility for Your New Law Firm

Credibility is an important aspect of operating online. This is especially true for a new law firm and one of the reasons that your website must be impeccable. Without the right online presence, you are missing your first and best chance to make a great impression.

According to Adweek, 81% of shoppers research online before they make their final selection. For around 61% of people, the search actually begins online. So, if you can establish yourself as a credible brand, you have given yourself a huge advantage.

A Great Site

A professional site is the first step towards establishing credibility. You need a site that works flawlessly, with content that is impeccable. Quick navigation and fast load times are essential aspects here.

And, unless you did website design or development as an optional extra while studying law, that means getting a professional in.

Think of your website as a kind of receptionist for your business. When hiring for the position at your office, did you hire the first person that came along? No, you hired someone who had the right qualifications and explained to them the kind of look you were going for.

It will cost a little more to have a professional website, but it is a one-off expense. You then have a “receptionist” who is never late for work, always up for a little overtime and always conveying the right image to your clients.

This way, you will also have a professional to explain what security procedures you need and what trust seals to put in place. People need to be sure that your company is legitimate and also capable of protecting the information that they provide.

Get Reviews from Your Clients

Okay, so most of us don’t like asking clients for reviews, but if you have given great service, they should be more than happy to do so. Remember those buyers that we were talking about earlier? Around about 61% of them say that they check the reviews on the site.

That means that you could be losing a whopping 61% of visitors simply because you don’t have reviews listed.

Don’t have enough clients yet? Offer your services at a local charity in order to get some experience and reviews.

Add them to your site and display them proudly. Where possible, get permission from your client to use their photograph as well. This way people can see that the reviewers are real, live people.

Build Your Online Reputation and Presence

Start by ensuring that every piece of information that you are putting into cyberspace fits in perfectly with your brand. With online marketing, creating a consistent brand is the best way to gain the recognition that you might be looking for.

Consider making use of content marketing to help set you up as an expert in your field, focusing on producing high-quality content that is well-written and engaging.

Include Videos that Show You Can Be Trusted

Do you know what works better than a written customer review? A video review – make it completely unscripted and let the client tell their own story. That way people will know that they are dealing with a genuine review and not a paid one.

Third-party awards

This is not the easiest thing to do if you are just starting out, but do what you can to put yourself in line for awards relevant to your industry, or those that demonstrate that you have excelled at customer service.

Building your credibility online for a lawyer means always putting out 110%. How will you convince someone that you will fight for them if you don’t put in the effort for yourself?

Worthview