I wanted to start the article by asking brands and marketing managers a few basic questions about digital marketing-
- Are you not getting the intended results as you were expecting from digital marketing?
- Do you feel you are lagging behind your competitors in terms of website traffic, leads, and search rankings?
- Has your digital agency suggested using advanced and innovative digital marketing strategies to boost your business?
- Is stagnation of your digital strategy bothering you from a marketing and sales point of view?
- Do you want to approach digital marketing seriously but are unaware of the right techniques, strategies and tricks?
In this article, I will help brands and business owners boost up their digital marketing ROIs by educating them about new tips and tricks.
This will help them drive more traffic, increase sales conversions, climb the search rankings and establish credibility and trust.
In recent years, thousands of brands have made the transition from traditional marketing to digital marketing.
With more than 4 billion active internet users all over the world, no brand can afford to ignore such a large pool of prospects for business.
According to most brands who make the first time transition, setting up a website and social media pages is all. They think that digital marketing encompasses just these two things.
Seven to eight years back, it might have made sense. However, in 2019, with more than 1.94 billion websites, you need to think a bit more.
This involves understanding the minute details about digital and social media marketing and promoting yourself accordingly.
In this article, we will look at 5 things about digital marketing that you and your brand did not know about.
5 Things about Digital Marketing you did not know about: The List
- Quora, Reddit and Review Platform Marketing-
If you have not heard about Quora, Reddit and other platforms, now is a good time to start. Quora has over 100 million users that are already looking for answers to questions on specific industries. Likewise, Reddit too has over 330 million users. Few platforms can even get upvotes for you in minutes for a reasonable price.
These make them fertile grounds for brands looking to win new users and consumers through quality content. By engaging with queries and offering definitive solutions in answer threads, you can redirect traffic to your website.
In addition, there are dedicated food platforms, clothing platforms, services platform that require active engagement and response based marketing. Brands and marketers should definitely explore and invest in these new age digital marketing platforms.
- Blogger Outreach Services-
Blogger Outreach is one of the most innovative and dependable digital marketing strategies in the world. From getting new customers and increasing website traffic to getting quality backlinks for your website, this can guarantee it all.
Briefly, blogger outreach is the practice of reaching out to bloggers in your industry niche. They command high authority and sizable volume of traffic. By requesting them to publish your sponsored brand content, you can get a ton of exposure from targeted audiences.
The best digital agencies offer blogger outreach services for both big and small brands. They reach out to specific bloggers, negotiate on your behalf and ensure deliverables. If your brand is not doing blogger outreach, you are missing many benefits
- Set up a Blog Section for your Website Brand-
The ultimate purpose of every brand website is to boost monetization. This means that every aspect of your website should be open to generate revenues. A blog section of a website is necessary for many digital marketing strategies.
This is because, it is easier to make your blog articles rank for keywords than it is for your product and services page. Other brands and websites are more open to giving you are a backlinks for a resource (blog article) than for a product.
By transitioning from an Outbound to an Inbound Marketing strategy, you will reach out to better and more engaged audiences. You can also use your blog section to earn revenues through Guest Posting and Link Building Services.
- Mobile App Development and Mobile Optimization-
According to Nielsen, people spend more time of Apps than they do browsing. This is especially true in 2019, where over 60% of users access the internet through a mobile device. This means that brands need to optimize their websites for mobile users.
In 2018, Google announced a Mobile First Indexing Policy, which stressed the importance of mobile internet users. Apps are a great way to connect with your existing and new audiences. Every brand, no matter what their size should try to create an App for their business.
For service related businesses, apps are even more important. They are easy, useful and highly efficient in establishing two-way communications with brands. If the world of digital is mobile, brands have only one option- to adapt to the changes.
- Market and Sell Experiences, rather than Products and Services-
For brands, the intention should always be to market experiences and not products and services. This is what the new age consumer expects. Everyone can make the same product with the same features. The brand, which sells is able to sell an experience via the product or service.
This is the beauty of digital. You do not need to hold the product in your hand to make a purchase decision. Think of why the biggest cell phone companies offer exclusive sales on ecommerce platforms. They do not even sell their phones in physical stores.
This is because they have been successful in building an experience and buzz for their cell phones. They have been able to do this through influencers, reviews, social media, blogger outreach services and so on.
Conclusion-
Digital marketing is completely different from traditional offline marketing. Yes, there might be some similarities. However, the execution processes and strategies are atypical to the platform.
Most brands think that digital marketing is a one-time thing. Meaning, once you have made the website and have followed the best practices of 2015, you are still good to go in 2019. This is not the case. As Google and social platforms keep evolving, best practices on digital marketing keep evolving as well.
What is good today might become obsolete tomorrow. All that needs to happen is an unannounced Google 3 a.m. update! By keeping track of the above five points on digital marketing, you can give your brand a competitive edge in your industry.
Do let us know what you thought about the article in the comments section below. We would love to hear your feedback on the same.
