In today’s growing world of online connections and dealing, having a proper website has become an important part of improving your position globally. Having a creatively designed website is not sufficient enough to fetch traffic on your site. Search Engine Rankings play an important role in fetching organic traffic, clicks, and views on your site. A competitive website will continue to profit you and your audience for a long time to come. It is important to make use of some important guidelines, including SEO, to improve your website’s SERP to enjoy a profitable online experience.
1. Enhance your website speed:
One of the major reasons for having low traffic on your website is low site speed. Google is very sensitive when it comes to detecting low website speeds. If your site is taking too much time to load, chances are that people will eventually switch to high-speed websites and close your site. No matter how much good of a good SEO strategy you have used on a brilliant site layout, a poor site speed will push all your efforts down the drain. Use site speed maximizing tools or fix the glitches in order to enhance website’s speed which will ultimately fetch more organic traffic, improving your site’s search engine rankings.
2. Research and establish keywords:
Keywords are actually keys for unlocking your site’s data by virtue of searches entered by the audience in search engines. Google uses a site ranking algorithm which has keywords as a major part of it. Make use of SEO tools or do your own keywords research to extract keywords related to your website. Use these keywords in the content, page tags, headlines and headlinks of your site to improve its SERs. Establish a keyword for each page on your website and build strong internal links so that more and more visitors can have access to your website.
3. Post up-to-date, relevant content:
One of the many common mistakes website owners make is posting of plagiarized, irrelevant and out of date content to fill the spaces on their WebPages. Doing so is only going to result in Search engine rankings and banning from Google in worst cases. Hire a professional content writer or write your own unique website content which has to be relevant. Update the content after every 6 months or so for better SERs.
4. Optimize everything:
Search Engine Optimization is the most effective and extensively used strategy for improving your site rankings. A number of optimization tools are available at your disposal which can prove to be highly effective in improving your site’s traffic and SERs. Make use of these strategies in a detailed manner for better rankings.
5. Improve web typography and design:
The role of web typography and brilliant graphics is of great importance to appeal a large reserve of the audience towards your website. Greater audience means better SERs which will drive more interactions and profit towards your website. Use readable fonts for your text and minimalist graphics for a better site outlook.
