If you constantly attend various outdoor events that are open to the public, you may have seen at least one example of an inflatable arch before. Inflatable arches are a unique medium for marketing since many people will be able to see it at each event. Because of its size and remarkable colors, it’s also hard for someone to miss it, which makes it a perfect marketing tool.
If you add an inflatable arch to your event kiosk’s marketing strategy, your outdoor event will be more memorable.
What Is an Inflatable Arch?
An inflatable arch is a marketing tool that can be inflated until it’s full of air so that it stands erect. There are different sizes of inflatable arches, but generally, they’re pretty tall so that they can be seen even from a distance.
Although people may have manufactured simple arches, there are now inflatable arches that tend to be more creatively designed, depending on the event and imagination of the customer.
Here are 5 good reasons why a custom-made inflatable arch is a must have for the outdoor event you’ll be promoting:
- It Stands Out
At any event, especially a sporting one, it can be a struggle for marketers to get the attention of visitors considering there may be many marketers competing at the same time.
Since it’ll stand out from other forms of marketing, if you’re able to have an inflatable arch made for your brand, you can be sure that many people will see your logo, slogan, and brand emblazoned on the arch. This means people’s eyes will be drawn to what your company’s message or your products and services are.
If you have loyal customers attending the outdoor event, it’s also great to have an inflatable arch with your company colors and marketing message printed on it. Your customers may want to have photo ops with the arch in the background. They may even want to take photos with you and your marketing team right in front of the arch. This is another way that your arch will be showcased in public.
- Outdoor Events Will Feel More Festive
Some people may wonder: why use an inflatable arch? Rather than just another marketing day for the company, the inflatable arch can give the sporting event more of a holiday flavor. The event will seem to be a festival, especially if families will be attending with hordes of kids in tow.
This is why it’s advisable for your marketing team to come up with creative logos and promotional characters for the event. The presence of your company mascot will probably draw in the kids, and its image can be printed on the arch itself. That way, parents will be able to keep the event fun for the kids while they ask questions about the company’s products and services from your marketing team at the nearby kiosk.
- It Can Be Seen From Far Away
If the sporting event is being held over a very large area, your inflatable arch can be spotted way over people’s heads. This means that even if hordes of people come to the event, you can be sure that the arch will tower over everyone.
One reason people will be drawn to your arch is that it’ll serve as a kind of landmark for the event. This means parents may tell their children: ‘If you get separated from Mom and Dad, look for that arch and we’ll meet you there.’ Teens may tell their buddies, ‘let’s meet up at the arch.’
Since families and friends tend to congregate there, people will know about your arch, which is great for word-of-mouth advertising. This also helps them remember what you’re marketing.
- It’s Easy to Inflate and Set-Up
Using an inflatable arch for your marketing effort is a great idea since the arch itself is easy to develop. You can easily emblazon it with your company branding, including the logo and slogan, specifically for that outdoor event. After that, you just need to inflate it with air so that it’ll puff up and soon be set up the way it’s supposed to.
Since it’s so easy to make, you can be sure that it won’t cost your company a lot of money, especially if you intend to use it again at other events. So, it gives good value for money. Just contact a reputable company, such as Inflatable Anything, and they’ll be glad to help you make your own inflatable marketing tools. Just be sure to give them enough time to get the correct dimensions, brand colors, and marketing images of the arch from your company. It may take up to three weeks to make the arch so be sure to place your order well in advance of the event.
When it comes to making a great inflatable arch for marketing events, your only limitations will be your imagination.
- It Can Be Safely Dismantled and Stored
Some people might think that the arch can be a burden to dismantle and put away after the event has been done. However, the inflatable arch that you’ll set up can be easily deflated. It can then be folded for easy storage on your company premises. This means you won’t need much help trying to put it away in the storage room, removing one more worry for marketers like you.
Also, you should know that your inflatable arch is a safer type of marketing tool, compared to other marketing materials currently in use. If the air leaks out of your arch, the arch itself will simply sink to the ground. There are no heavy components that might hit someone at the event. Your only problem, then, is trying to find the source of the leaking air to initiate a patch job.
To compare, large wooden or plastic signs can be dangerous to use at any outdoor event, especially if they’re placed overhead. If the nails or screws keeping these in loosen, they can fall and hit someone on the head. The nails or screws can come loose, fall on the ground, and generally be a risk especially if someone steps on them. If those wooden or plastic signs are attached to the roof of a kiosk at the event, a sudden gust of wind can bowl over the entire kiosk.
Thus, you really will have an easier and safer means of marketing your products and services by using an inflatable arch.
Other Considerations When Ordering for an Inflatable Arch
Since you already have the reasons why an inflatable arch is beneficial for your outdoor event, here are some other factors that may influence your decision to get one:
- Materials Used
There are two basic types of materials used to manufacture inflatable arches. The best material you can get right now is PVC tarpaulin because it’s the strongest type of material for this purpose. It’s so tough that event coordinators have bounce houses made from this material.
On the other hand, if you’re on a tight budget and are not that picky about the material used, you may choose denier polyester instead. Denier polyester comes in 210D, 420D, and 600D with the last one being the strongest type.
- Cost of Materials Used
Because PVC tarpaulin is the strongest material for inflatable arches, don’t be surprised that this is also expensive. Generally, inflatable arches may be customized for between AUD$1,260 to over AUD$7000, depending on the materials used, the size of each arch, and the design to be imprinted on the material.
If you’re pushing for a rush job, the price may also go up, depending on which arch developer you’re working with.
- Cost of Renting vs. Custom Made
Some marketers who are on a rather tight budget may opt for the simple rental of a generic inflatable arch. That’s fine and acceptable, especially if the event is private and low key. But you may find it more cost-effective to have your own inflatable arch customized for your event, especially if you plan to re-use the same arch at another event at another time.
A custom-made arch will help you stamp the brand into people’s consciousness attending the event. This means your arch will be paying for itself if you use it for the branding of different events related to your company’s business.
Final Takeaway
The head of marketing at any company may be delighted to know that marketing can get easier if you use an inflatable arch or arches at an outdoor event. Some marketers are cost-savvy enough to know that having an arch custom-made is a good choice, especially if there will be several different outdoor events to attend to.
The key to making the most use of an inflatable arch or arches is to choose durable materials, especially when you’re planning to have an arch custom-made. That way, even if your marketing team will be reusing the same arch, the quality of the arch will not deteriorate and your company brand will shine through. In the final analysis, using an inflatable arch for marketing just simply works.
