When you’re looking for a digital marketing agency, you’ve got endless options. You can find agencies all over the internet and many of them are great. However, your best bet is to hire a local agency for the following reasons.
1. Local agencies know local markets
It goes without saying that local agencies get to know local markets really fast. For example, Active Web Group is a digital marketing agency in Long Island that knows many local markets inside and out. With years of industry insight and experience generating results across multiple channels, companies in Long Island, New York are in good hands.
One of the ways a local agency can help you is by implementing a local search engine optimization (SEO) strategy. With local SEO, experts will optimize your website to rank higher in the search engines for local users.
You’ll also get an optimized Google business listing. With an optimized Google Business Profile, your business listing has the potential to come up in searches at the top of the page. Getting clicks to your GBP will bring you organic traffic even if your website doesn’t show up on the first page of the search engine results pages (SERPs).
To get top-notch local marketing results, find a local agency that has experience in your industry. Look for big marketing agencies first because they’ll have the most experience in a wide variety of niches. Although, you might be able to find some niche agencies as well.
2. You can collaborate in person for better communication
Getting points across online can be challenging, but that’s how things are done these days. If you’ve got some complex marketing instructions, details, or needs, communicating entirely online can be hard. Text leaves much to be lost in translation without the ability to correct misunderstandings in the moment.
Clear communication is much easier when you can meet with your marketing team in person to explain the nuances of your needs. They can ask questions for clarification, you can provide the answers, and the entire conversation will be immediate.
3. You can verify their reputation
You want to work with a digital marketing agency with a good reputation for getting results and being great with its clients. When you look for local marketing agencies, it’s easier to verify their reputation. For example, you’ll probably find reviews posted by local businesses and being a local yourself will make it easier to verify that those businesses are real.
On the other hand, when you scour the internet for digital marketing agencies without concern for their location, you might struggle to verify their reputation. You won’t recognize the businesses reviewing them and you may not be able to spot fake reviews.
4. You won’t have to commute to connect
Nobody likes a long commute, but sometimes it’s necessary in business. So, we’ve become accustomed to commuting even though it’s inconvenient. With that said, some business owners aren’t opposed to flying out of state to meet with their marketing agency, but that won’t be required when you work with a local agency.
When you work with a local marketing agency, you can meet up in person without having to drive or fly long distances. You’ll also get more accomplished during your meetings since an in-person meeting will also eliminate the heavy back-and-forth that becomes unavoidable with email and text communications.
5. It’s easier to deliver files in person
Another benefit to working with a local marketing agency is the ability to hand over an external hard drive full of your files. This is much easier than setting up a new user account for them to access your cloud-based file storage account, and it’s easier (and more secure) than emailing your files.
This will be especially convenient if your marketing agency is creating video content as part of your marketing strategy. For the best videos, they’ll need to work with high-quality video files, which can be quite large. When your agency is local, you can give them uncompressed raw video files on a hard drive and they won’t need to spend hours downloading your high-quality footage.
Hire local and get optimal results for your niche
Hands down, a local digital marketing agency will get you the best results for your business. This applies to businesses with brick-and-mortar locations and those who do most of their business online. If you have any kind of local presence, hire a local agency with experience in your niche to get the best results.
Hi there! I’m Sethu, your go-to guy for all things tech, travel, internet, movies, and business tips. I love sharing insights and stories that make life more interesting. Let’s explore the world together, one article at a time!
