A lot of thought needs to go into building a business. There is defining the product, building the brand, determining marketing initiatives, and much more. And there’s the challenge of bringing regular, returning customers into the mix. Sometimes the best way to do something like that is to offer amenities that other organizations don’t. Take the case of offering reusable canvas bags or low priced sale items that can be reused in the store.
Customers like to have something exciting to go with their shopping trip. And what’s more exciting than a customized bag that they can reuse? Not much. Here are five reasons why using customized bags at your business can be beneficial for you and your customers alike. Keep reading to learn more.
Low Price
Perhaps the biggest selling point of custom canvas/tote bags is their low price. It’s quite easy to buy a large amount of them all at once. By going the wholesale route, you can have plenty of reusable tote bags at your business for customers to obtain. Furthermore, many organizations are starting to charge for plastic bags, making it a costly endeavor to offer them at a business.
By pivoting to reasonable bags, you can defray the costs of using plastic and help the environment at the same time. Since it’s easy to buy in bulk at a lower price, you can sell your reusable bags for a few bucks apiece and recoup some of the initial buy-in costs in the process.
Multiple Pockets
A tote bag doesn’t have to be “just a bag.” It can have multiple pockets, too! Pockets are one of the best and most important features a bag can possess. Reusable bags with multiple pockets are wonderful. They help reduce your environmental impact while shopping, give you extra storage space, and look pretty good slung around your shoulder.
They’re ideal for avoiding the use of plastic bags. Better yet, having multiple pockets makes it easy to organize groceries, coupons, and other purchases without requiring other containers. They’re also incredibly durable, making them a good choice for a promotion and showing off your brand.
Eco-friendly
In a world where the climate seems to flip flop more than a fish out of water, eco-friendly initiatives are increasingly important. Unfortunately, some companies pretend to be concerned about the environment but are, in reality, merely “greenwashing” their products to generate more sales. With custom tote bags, you don’t have to worry about that. It’s easy to acquire bags made with eco-friendly materials that won’t be hazardous to the environment.
Look for tote bags that are made from recycling materials or natural products like hemp, jute, and canvas. That way, you’re going in an eco-friendly direction and using your bags to help the environment instead of contributing to the pollution problems plaguing the planet. Doing your part to make the world a better place while simultaneously marketing your brand is beneficial in two ways and can show your customers you care about the planet, too.
Great For Offering Discounts
Consider using your bags to offer discounts to customers who bring their reusable bags back into the store. This is a great way to encourage them to help reduce their environmental impact and be repeat customers to your business. Doing so also reduces waste and gives you an opportunity to advertise your business a bit with a screen printed logo on the bag. There are plenty of stores that already take this approach, so consider using it at your business to increase patronage and help your customers get better deals—all while protecting the environment (and making some profits!)
High Visibility
At the end of the day, having your brand name circulating in the world at large is never a bad marketing move. Because you can design your custom logo tote bags to feature your business information, it’s easier to place company information on them. Don’t forget to put your business name, its current location, its phone number, and email address on the bag. A logo is also a nice touch because it shows off your brand to the world at large. The high level of visibility you can obtain by having your logo and business information out there in the wild is generally a good thing for your company.
Whether you’re running a small business, franchise, or have a few locations around a city, having a high visibility promo item available is useful for your continued success. Consider handing out your tote bags at trade shows as well. This can generate some buzz about your business and get people interested in visiting you. They can also make a great giveaway for a special promotion at the business. Ultimately, what you decide to do to leverage your tote bags is up to you, but with a few tips we’ve provided here hopefully you can take your business to the next level soon.
