Instagram was once a photo-sharing platform. Nowadays, more and more businesses are using it to create a brand and to market their products and services.
You can find numerous success stories of brands that accomplished their goals simply by using Instagram.
Not to mention, almost every marketing campaign includes Instagram as a marketing tool to reach a wider audience. With millions of daily active users, you are sure to expose your brand to the masses.
Moreover, whether you own a small or big business, you are always in need of tips to make the most of your Instagram profile.
So, here are five astounding marketing tips that will let you connect to the bigger audience on Instagram.
1. Instagram Stories
This features can do wonders for brand owners. You can use Instagram stories to provide a sneak peek of your upcoming product or campaign.
These stories keep your followers engaged and interested in your brand as well. This is because Instagram stories sit on the top of the page and are noticeable.
In fact, Instagrammers have also admitted that you get a satisfactory response on the stories as compared to written-post. So, you need to publish at least one story a day to maintain engagement.
Not only this, Instagram stories offers unique features such as polls. And, you can even use stories to announce giveaways, contents, or product information etc.
2. Engage through Content
This is crucial when it comes to marketing that you need to focus on engagement-based content. If you only post promotional content, followers might not appreciate this idea.
You are supposed to create the content that determines the worth of your brand. If you do it successfully, you do not need to opt for promotional content. Your content comes in handy when marketing a product or service.
Also, the likes you receive on your content speaks volume in this case. Users do not hesitate to hit the like button when they find an interesting content.
If you are not happy with the number of likes you are getting, you can also buy automatic Instagram likes.
No one would purchase from a brand that has no reviews. Take note that customers positive feedback does not only make your brand popular, but it encourages people to purchase from you and develops trust.
So, make sure you share customers testimonials with your followers. It will let other followers to try your product as well.
And, if you feature them on your feed, they are more than happy to review their experience. These steps may seem small but contain a powerful impact on marketing.
Videos generate more traffic than written posts. However, you need to create high-quality videos that are fun and interactive at the same time. With the help of a top-notch video, you cannot only attract viewers but grow your Instagram presence.
Shareable videos can work as a great marketing tool if you focus on them. Plus, Instagram offers easy to use video editing features that let you create a visual clip in just a few minutes.
So, from funny videos to the visual content that covers events, shareable videos can do the job for you.
Instagram offers enough space to write a cutting-edge caption. But, you should also use relevant hashtags that go well with the post and brand. In one post, you can add up to 30 hashtags to reach a wider audience.
When marketing on Instagram, do not overlook the power of hashtags and use in each post to make the most of them.
On the other hand, Instagram allows you to share one like at the time. So, you can use it to bring traffic to your website which may benefit your marketing campaign.
Final Verdict
Marketing in current times is not possible without using a social networking website. Hence, follow these tips and let people know about your brand.
