“The purpose of business is to create and keep a customer.”
- Peter Drucker
The above written honest words by Peter Drucker speaks about how important customers are for any business. Rather than focusing on increasing sales, focusing on customer retention will automatically increase your sales. When it comes to maintaining customer relations, the Customer Relations Management (CRM) system plays a very vital role in any company. It helps the company in smoothing the business process through better customer relationships.
Whether it is an existing customer or generating new leads, CRM aims to connect a strong relationship. It assists the business to grow more by managing customer information, customer segmentation, sales automation, campaign management and a lot more. Now, you may be thinking that CRM will only be beneficial for large scale businesses, which contain a large number of customer databases, but this is not true. CRMs also play a very important role in managing small and medium-sized businesses. To make your business efficient and more profitable then you need a Customer Relation Management (CRM) software.
You need a light-weight and effective custom CRM development software rather than investing a lot of money in building complex ready-made CRM software.
Here are 4 Fierce Reasons Why You Should Build a Custom CRM System:
Less Costly than ready-made CRM
Many ready-made CRM systems work on a software subscription model as a SaaS product. The subscription charges will be according to the available number of employees and features you are pursuing. Ready-made CRM software contains certain limitations as it comes with features that are not useful and might not include features that you need the most and once you start growing this creates a big limitation for your business.
The starter plan only supports the businesses with few users and also lacks some important features. So, you need to upgrade to a higher and expensive plan after a point of time. And as the user increases the cost of CRM will also increase simultaneously.
If you are operating a mid-size or large-size business then opting for a custom CRM system will give you outstanding advantages and that to cheaper than ready-made CRM system. You can easily build a simple and effective custom CRM with pre-programmed and custom apps whatever fit your requirements.
Cost of Custom CRM depends upon:
- The features it contains
- Its technical complexities
- Experience of developer/s
- Non-functional specifications (e.g. reliability, security)
Cost comparison of Ready-made CRM and Custom CRM:
So, let’s start with ready-made CRM subscription,
Suppose 20 employees are working in your organization and the cost of the overall CRM package for one employee/one user is $120 per month.
20 users X $120 = $2400 per month = $28,800 per year = $144,000 for 5 years.
So, instead of paying such a huge cost, you can easily build a customized and more advanced CRM system for your business through potential technical support.
Lessen onboarding time
Your newly hired employees might feel uncomfortable in your organization, while good training and onboarding programs will give them a boost and make it easy for them to be productive in their suitable jobs. Shifting to a new job and learning a new culture is quite difficult and in this process, employees sometimes make mistakes such as missing a client’s call, losing potential deals and a lot more.
Hiring a certified trainer to train your new employee will be a lengthy and time-consuming process. But don’t worry, custom CRM development is here to solve all your problems. With a custom CRM solution’s User interface you can efficiently minimize the onboarding time and increase the productivity of the employees.
Elucidates integration
You need to pay a huge amount to get the additional features of an off-the-peg CRM system, while their extended functionalities and APIs are included in more expensive packages.
Apart from all these, the integration process in an off-the-peg CRM system is complex to understand. Hiring a well qualified and knowledgeable developer in your team is the only solution if you are integrating an off-the-peg CRM with the following.
- Microsoft Outlook,
- Gmail
- Google Apps
- Accounting Apps (Xero, QuickBooks, etc.)
- Inventory and Invoicing Systems
- Custom ERP Tool or other in-house technology
- Project Management Apps
Whereas a Custom CRM system will make the process of integration easy with the help of the API-first approach. It will become the central hub for all your departments and develop into successful digitization.
Magnifying custom features
Ready-made CRMs are built keeping a wide range of companies in mind and hence it provides general features and solutions to your business. So, if you are running a business that contains a unique workflow or requires some specialized features then it will be quite difficult for ready-made CRMs to fulfill your requirements.
Whereas, custom CRMs are made according to your business requirements and feed all your business needs. how custom CRMs will help your business:
- It offers you solutions that are crafted according to your business requirements.
- You can easily exclude the features that you don’t need for your business. Ultimately saves the space for the application
- By studying your business logic, it can automatically do analytics and reporting.
Wrapping Up
A ready-made CRMs system is made according to a generic solution and might not fit with your business requirement, while custom CRM development will be made according to your business requirement and will give you some outstanding advantages. Whether it is managing an integration system or CRM solution’s User interface for onboarding, custom CRM is built especially for your business and fulfill all your business needs.
If you want to build a plan for your upcoming CRM system then you can go for free CRMs solution, it will help in understanding the features you require to integrate into your Custom CRM system.
Looking for a best and effective Custom CRM system that fulfills the overall need of your business? If yes then hiring a professional CRM solution will give you the best outcomes.
