Everyone and their mother are trying to start their own business these days, or so it seems. Distinguishing yourself from others feels impossible in a market saturated with “small businesses” and “entrepreneur start-ups”. The internet, though a wonderful tool, has opened the flood gates for everyone to pitch their ideas into the void.
But it doesn’t have to be the end of your idea. You can and should still put up your business online and work your hardest to make it your primary income source. Going at it alone is difficult, however, when everything seems to get sucked into the nothing of the internet.
Making your business stand out doesn’t have to be a struggle. There are three top ways to get your online business on the top of search engines and in the tip of everyone’s tongue.
#1 Networking
The number one way to spread awareness is to do networking. Now this doesn’t have to mean what it traditionally does. People think of networking as a bunch of well-dressed rich individuals mingling over champagne at exclusive parties. This is one way to network, but the internet makes networking more of a grass roots adventure that anyone can take on.
There are great websites like LinkedIn that are made specifically for individuals and businesses to network and market themselves. Making a page for your business is simple. You need a description, some photographs of the services you offer, events you are a part of, any accolades you have won, etc.
The website is a great way to put your business out there and make connections not only with other businesses but also with potential employees and clients.
#2 Local Events
Now, online businesses live on the internet but that doesn’t mean that you have to. Even if you provide services and products over the internet, you can still attend local events in your area and advertise. If you become a strong part of your local community, this gives online customers a stronger sense of your presence. They have a face and a community to put to the amazing products that you are selling.
These events are also a great way to gather customers. You make yourself part of the community and let people know that you are working. Especially if you are volunteering or doing other work. This means that you are giving back to your community instead of just living there and selling your work online.
#3 Special Websites and Apps
Now, depending on the type of online business you have, there are websites and apps that will specifically help you gain more clients and internet visibility. You can’t have a successful online business without having it be mobile friendly and accessible these days. This means that you will need to find the perfect app to host the products you sell and to advertise your website.
If you are a freelance beautician for example, using apps like https://glossgenius.com/ gives you the freedom to find clients and advertise your products to people who otherwise would have remained unaware.
These ways are easy to follow and almost always guarantee results. Of course, it’s up to you at the end of the day. If you want to raise your online presence you have to be willing to commit to the work of advertising often and being really proud and excited to talk about your work.
Nothing comes easy, especially not creating a business that thrives primarily online. But this endeavor is worth it for those willing. It will change your life for the better in the long run.
