People don’t just use social media to have a conversation anymore. They want to build relationships with companies and brands as well.
What began as a method for users to connect with their peers on the internet has evolved into an efficient medium for marketers to engage with consumers and their followers. In 2022, Social media plays a significant role in a brand’s exposure that can trickle down to consumer loyalty, and you’ll want to be part of this movement if you plan to increase your customer retention this year.
However, it’s not always easy to engage clients on social media. It takes time, patience, and strategies that work. You’ll also need a thorough grasp of your target group.
If you’re still having trouble engaging your followers and consumers on social media, here are three strategies to try right now.
1. Create a Social Media Community
There are many social media platforms to choose from to connect with users. Make the most of this opportunity by creating and managing accounts on popular social networks such as Instagram, Facebook, Reddit, Twitter, etc.
Establishing engaging accounts on these platforms is a smart move because your clients are almost certainly already using them. Being able to instantly connect with your consumers through polls, comments, and DM’s allows you to address concerns, keep them informed about services and goods, and make them feel acknowledged by your brand, which will improve csat scores significantly.
Here are some simple ideas to build a sense of community through social media:
- Host an Instagram Live with questions for users to ask and then answer them
- Create a Quora question about an issue related to your business
- Start a Reddit for your brand and create the first post
2. Organize Social Media Competitions
Giving away rewards for interacting with your business is an excellent approach to get the majority of your intended audience interacting.
Competitions and promotions have consistently proven to be a highly effective means of customer engagement. They’re all about giving out goodies – who doesn’t like winning free products from a favorite brand? You’ll not only catch your consumers’ eye with these competitions, but you’ll also involve them by paying them for participating.
And the best part is you can conduct engaging advertisements on many social media sites without emptying your wallet. Just make sure your promotions are chock-full of incentives that will actually entice your target audience.
3. Generate Immersive Content
Keep your customers engaged by establishing a brand personality that people will enjoy learning about and engaging with. However, you’ll have to go beyond just improving User Experience (UX) and creating colorful posts. You’ll have to start thinking about how you can immerse customers in your brand.
A great way to get started is by rolling back the curtain and showing what goes into your business. This will give your customers a sense that they’re witnessing not just surface-level advertisements but a multi-faceted brand with a friendly team of employees.
Invite your customers to a ‘behind-the-scene’ viewing of the processes behind your brand, including product development, marketing, and community outreach. Give your followers a complete sense of what goes into your daily operations and who’s behind each role.
Conclusion
Even though many companies recognize the value of consumer involvement, many do little to promote engagement on social media because they’re not prepared with the right tactics. But customer engagement is always the result of consistent effort and well-planned strategies.
As long as you begin focusing on how to increase your customer engagement on social media, you will be more likely to curate an enjoyable experience for customers that increases loyalty and generates more sales.
Try these three tips to boost engagement and we guarantee you’ll receive a boost in clientele this year.
