96% of Americans shop online. And a business’s website and online presence significantly influence a potential customer’s buying decision. Up to 80% of customers research a company online before they decide to buy.
Also, customer expectations are high in the digital age. Not only do people expect a stellar product or service for their hard-earned money, but they also want businesses to be easy to find, with websites that are user-friendly, and can tell them even more about the faces behind the brand. It’s just not enough anymore to create winning products and services. You have to meet customer expectations and stand out in the crowded online ecosystem.
There are over half a billion business pages on the internet. How can your business stand-out from the competition? And, how can your business page be the first one a potential customer sees in the search results?
The answer is simple. To get your business page to rank, get seen, and generate qualified leads, you need a professional blog post writing service.
What’s the point of writing a blog? Isn’t that so 2005?
No, blog writing is not an early 21st century fad that has long since passed. Blog writing should be one of the cornerstones in your digital marketing strategy.
Why should you invest in blog writing for your business in 2018?
Because having a blog will help your page rank on Google. Blog articles include specific keywords, such as your company name, or your product and its descriptions. With blog articles optimized for your keywords, your business page will show up on the SERPS. Your potential customers will only look at the first five Google search results for their queries, and you need to have your page ranking high to get eyeballs on your products.
Also, the more people who find your page, the more your brand awareness will increase. And when you publish engaging articles about your business, customers will see you as an industry leader, and someone they can trust to solve their problems.
But, it takes time, dedication, and skill to craft SEO, keyword-optimized articles that convert. Chances are, you don’t have the time to run your business and learn how to write compelling blog articles. When you’re faced with this kind of dilemma, you need to hire out the work. Hiring a professional blog writer will net you the following benefits.
- Less Stress for You
Blog article writing requires advanced knowledge in the field of SEO and writing craft. Not only that, but search engines change their algorithms all the time. A professional blog writer keeps up-to-date on the latest changes and requirements for an optimized keyword strategy. If you hire out the work here, you’re going to save yourself a lot of heartache and frustration trying to keep up with the search engines, and learning writing craft. It’s challenging and time-consuming enough to run a successful business without adding more to the workload. A professional blog writer will ease your stress.
- Less Stress, More Time
When you’re able to hire a professional to handle a quintessential part of your business strategy, you’ll sleep better. You can’t do everything for your business without letting some vital thing slip, and experiencing burn-out. By farming out the blog writing aspect of your marketing plans, you’ll save yourself valuable time that can be better spent elsewhere.
- Time is Money
Your time is money. If you waste it trying to learn a new skill when you could have saved yourself the time and frustration by hiring it out, you’re going to lose money. Plus, no one gets something right the first time. If you decide to DIY blog writing, your first several blog articles are not going to convert. They may even turn-off visitors to your site. You can avoid the lost time and money in a trial-and-error strategy by hiring a pro from the get-go.
So, if you want to ease your stress, save time and money, and generate leads, hire a professional blog writer today and increase your bottom-line.
