Whether you’re a lone entrepreneur or own a small business, keeping up with ongoing digital marketing trends can be an important mission for improving your business and ensuring your success. Digital trends, believe it or not, literally make the world go around as they’re constantly evolving. Marketing trends are essential, whether you run local, brick, and mortar business or your products are entirely electronic ones.
Regardless of your industry or what services and products you provide, digital marketing trends cannot be overlooked. Not so long ago, corporations needed little more than a Facebook page and a fancy website, but now, the digital environment is evolving so fast that it’s hard to keep up.
Even now, there aren’t too many successful companies that don’t have a robust online presence. In 2020, smart tools and new technologies will step to the fore, pushing more marketers to adapt in order to keep their organizations lucrative. Nevertheless, this so-called “Digital Darwinism” can quickly become a remorseless reality. If you don’t adapt, you’ll likely be left behind. Read on to discover three digital trends that will dominate 2020.
#1 Dominating Customer Service with Chatbots
A little help from your AI friend can give you an edge in the year ahead. Chatbots are artificial intelligence software that act as virtual “concierge” communicating and assisting customers in completing their goals. Some call them interactive agents and others say they are artificial conversation systems. We have seen bots appear as one of the hottest subjects, and they have all the reason to do so. Thanks to AI and machine learning, Chatbots have become one of the crucial tools preferred in customer service activities. They can easily interact with a human, primarily through the use of chat windows, however, verbal interactions are also possible. As the system collects enough data insights, artificial intelligence software learns more about the user, making it possible to provide an ongoing improving service.
With more than 30,000 chatbots available, Facebook successfully used chatbots to carve out a regular role on the social platform for different tasks. They used chatbots to provide everything from weather reports to automating some basic customs support functions.
According to an Artificial-Solutions report, 80% of businesses say they plan on using chatbots this year. When you consider the benefits, it’s easy to understand why – there are an extensive array of chatbots available on the market, each of them capable of completing an ordinary and time-consuming task. Bots can do anything from organizing a trip, inspect weather conditions, games, and so on.
#2 Interactive Content
For marketers, an important practice to adopt is the constant search for solutions and tools to always compete in uniformity with competitors. With that in mind, it’s essential to understand what trends in digital marketing are important to follow, and producing interactive content has become a trend among many companies to compete for the attention of consumers. Adopting this strategy comes with numerous advantages with several aspects of your business being able to benefit from efficient work in this aspect.
In 2020, more businesses will experiment with interactive content types, such as:
- Augmented reality ads
- Polls and quizzes
- 360-degree videos
Marketers consider interactive content as a highly effective tool for educating their buyers. These cutting-edge technologies, such as video content and augmented reality, offer consumers a more immersive and engaging experience.
The future of marketing and interactive content are intrinsically connected. When it comes to content marketing, businesses that adopt this strategy lack a very important attribute: engagement. And, it turns out that with so much information available on multiple digital channels, consumers are looking more and more for original and authentic content. Therefore, creativity becomes the gist when the goal is to engage more users to your pages.
With materials that are both appealing and interactive, the tendency for traffic increases, helping businesses to reach a better ranking.
Optimization in the gathering of valuable data
The evolution of the digital era forced businesses to place great emphasis on information. In 2020 businesses want to know as much about their customers: what they like, what they desire, how they behave, and even what their goals are. This information makes it easier to play with interactive content since you’ll have already got their attention, making it easier to move them on the next stage.
#3 Voice Interaction Goes Upward
In 2020 thanks to Alexa, Google, Siri, and other smart devices voice interaction upsurges. A true lesson for marketers is that people really enjoy talking and that it’s their preferred way of interacting. And now, intelligent machines are finally catching up to how we search, discover new things and shop.
While smart voice-assistants have been making a huge splash in our personal lives, a recent report reveals that 30% of participants noted smart interaction tools as their primary reasons for investing in a Google Home or Amazon Echo.
However, admittedly it can be challenging to transition from the more conventional keyboard and mouse combo to merely asking your phone to add something in your shopping list.
The next-gen interactive technology allows users to interact and speak with their electronics as they would with another human being, seamlessly increasing their usability and reducing the barrier between tech products and humans.
However, this might present some interesting disputes. For instance, conducting a voice search is very different from just typing a question, especially in the results. When someone performs a text-based search, the search engine displays results on one page at a time. But when a person asks a device to perform a search then it replies verbally, it may simply provide several choices, and often supplies just one choice.
As you’ve seen, things are moving pretty fast in the digital marketing environment. This year, AI technology, interactive content and voice search will be among the most notorious trends meaning that there is no time to stand still – increasingly more tech-savvy consumers want brands to resonate with them in new and exciting ways.
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